1. Account and Funding
Create a free account and deposit into your Purchase Balance — BTC, ETH, USDT and other majors are supported, and the balance is tracked in satoshis.
A small budget is enough for a real test. (Purchase Balance is spend-only by design; earnings go to your separate, withdrawable Main Balance.)
2. Creating a Post-Ad Campaign
In Ads, choose Post Ad. Write it like a great post, not a billboard: a hook in the first line, one concrete fact (locked liquidity, audit link, holder count), and media if you have it.
Your ad appears in the feed with an AD label and members open your page and stay 15 seconds — so the copy has time to work.
3. Creating a Banner Campaign
Choose Banner Ad, pick a format (image, HTML5 zip, or text with a CTA button) and a size.
Start with the big three — 728×90, 300×250, 320×50 — then expand; the full size chart shows where each renders best. CPC from 677 sBTC · $0.50 for performance goals, CPM from 1,354 sBTC · $1.00 for awareness.
4. Targeting Without Waste
- Geo: start with your community's real countries (check your Telegram analytics), not "worldwide by default". A list of up to 10 countries adds a published percentage to the banner rate (up to +120% when it includes top countries such as the US or UK), but often halves wasted clicks.
- Device: if your dApp is desktop-only, pay the +20% banner device extra for desktop-only targeting instead of paying for mobile clicks that bounce.
- Language: match your landing page (+20%). An English ad to non-English speakers is the quietest way to burn budget.
- Post ads: your bid is the whole price per view; each targeting option raises the minimum bid by 2 sBTC.
5. The Optimization Loop
- Run 2–3 small test creatives for several days.
- Read the per-country click chart and per-device impression chart in your dashboard — invalid traffic is never billed.
- Kill anything with a click-through under half of your best performer.
- Top up the winner, and re-test a new challenger against it monthly.
The whole method in one line
Small tests → verified data → scale the winner. Strategy background in the coin advertising guide; start your first campaign →