Match the Campaign to the Moment
Launch phase
Post ads tell the story — tokenomics, locks, audit results — in a post people reply to. CPM banners build recognition alongside.
Listing pushes
CPC bursts around exchange or tracker listings, geo-targeted to your strongest trading countries — pause when the moment passes.
Holder growth
Steady low-budget campaigns that keep the coin visible between announcements — top up and they keep running without babysitting.
The Two Formats for a Token
- In-feed post ads — your token's pitch runs as a real post in the social feed, labeled AD, with 15-second engaged views. The format that carries a story: tokenomics, locks and audit results in a post people can reply to, with one link to your site. Bid-based from 6 sBTC per completed view.
- Banner ads — 16 standard sizes in image, HTML5 or text, on verified partner sites, from 677 sBTC · $0.50 CPC / 1,355 sBTC · $1.00 CPM. The awareness layer that keeps the name visible between announcements.
Targeting That Matters for Tokens
- Geo first: 203 countries and territories — target the jurisdictions where your token is legal to offer, and the countries where your community actually trades.
- Device and language for localized landing pages.
- Gender for post ads, when it matters to your product.
Budgeting a Token Campaign
The rate card is public — banner base rates plus every targeting surcharge are on the pricing page, and post-ad bids start at the published minimum.
Sequence the spend: a small test against two or three creatives, read the real click and conversion numbers, then scale the winner around your listing dates. Fund in BTC, ETH, USDT and more; spend is tracked to the satoshi, and campaigns can be paused, resumed or topped up.
What Clears Review
Your first campaign is reviewed before it runs, and guaranteed-return language is rejected, as on any reputable network. Say what the token is, point the ad's link to your real docs, and the review is quick. Deep-dive: the 2026 meme coin marketing guide.